My work. My passions.
Current
Dussmann das KulturKaufhaus GmbH
since 2013
Head of Marketing
Dussmann das KulturKaufhaus | Dussmann Group, Berlin, Germany
Offering books, music, film, stationary & design products and premium events and workshops through an upscale department store & an e-shop www.kulturkaufhaus.de
Responsible for the overall marketing (B2C & B2B): brand management, retail marketing, cooperations, events & workshops (over 300/year).
Lead marketing strategy for owned marketing channels (NL, SoMe: IG, TikTok, LinkedIn, blog, POS, podcast, content website).
In charge for marketing activities (sales focus) with partners as leading publishers, music labels, film distributors (e.g. Sony Music, Universal Music) and brand partnerships with museums, exhibitions, cultural institutions and lifestyle brands.
Success: Building-up a team and marketing strategy. Setting-up from scratch campaigns, successful digital channels & 360° concepts.
Different positions
Bertelsmann SE & Co. KGaA
2007-2021
Head of Marketing
Bertelsmann SE & Co. KGaA | Donauland GmbH, Vienna, Austria
Donauland the former most known subscription book/music club in Austria - www.donauland.at
Implied P&L responsibility in terms of personnel responsibility and marketing budgets.
Planning of marketing activities for all distribution channels: online shop, catalogue , mail order, stores.
Leading in-house creative agency.
Relaunch of CI, managing sales cooperations with partners (e.g. Universal Music).
International Management Programme
Bertelsmann SE & Co. KGaA | rotations in units & countries
International assignments.
Working on business development/marketing projects with the HQ/local management.
Development of a newbiz ecommerce business model for the executive board.
New Member Online Marketing Manager (performance)
Bertelsmann SE & Co. KGaA | Mondolibri S.p.a (former JV), Milan, Italy
Mondolibri (Mondadori) is the biggest subscription book club in Italy - www.mondolibri.it
Recruitment of new club members online: SEA, display, emailing, newsletter.
Deals negotiation (Google, yahoo, etc.) performance measurement, content briefing.
Executive Assistant to CEO, Project Manager
Bertelsmann SE & Co. KGaA | Donauland GmbH, Vienna, Austria
Education
Law, Business
Law at University of Passau and Humboldt Universität zu Berlin, Germany
Diploma in Italian and UK Common Law Language Education
MBA in International Economics and Management (Focus: International Marketing & Industry Analysis) at SDA Bocconi School of Management, Milan, Italy - www.sdabooconi.it
Nr. 5 of MBA’s (outside US - of 90 schools)
Training, Online Marketing Camp 2018, Hamburg Media School
Languages: German (native), Italian (native), English (spoken), Norwegian & French (basic & understanding), Latin (just for the soul)
What I have learnt
Building brands with an emotional impact for scaling brand value und so sales,
Creating longterm marketing strategies with an impact.
Working in teams, leading teams and on the buttom line working with humans as a human.
Working with a balance of high strategy and at the same time truly hands-on.
Learning from failures and focus on success without loosing out of sight the homeworks to be done.
For every challange is a solution - almost.
Success is a journey with runs, stops, ups and downs - as long as one keeps on - breaks are allowed. Success is subjetive and to be defined individually.